Where Should I Make My Blog – It’s Ruthless Challenge?
Before I started my online business I did a lot of research about websites and blogs. During my research I noticed that some people created just a blogging site, yet others included their blogs within their websites. So, the first decision that I had to make was to figure out where should I make my blog?
Most people know what I’m talking about when I use the words blog or blogging. But, just in case there are some that do not, I will explain it a little here.
Before I delve into where to place a blog, I need to clarify some things for those who are just getting started with an online business and those who may be inexperienced with computers and/or use of the internet. Let’s see what is the difference between a website and a blog? Will it be a static page or blog?
A website is a set of written documents such as, articles, essays, graphics, audio, videos, animation and more. It can consist of only one page or many, many pages. The documents can be accessed via the internet just like what you are looking at right now.
People usually “surf the web” (search website pages) to look up information (research). The information could be about anything anyone could ever think of. Cyber space is very vast! The web is also searched by people because they are looking for specific products or services.
The content of a website for most part is fixed (static) and is more professional or formal. Many times it is transactional; that is doing some type of business such as, making a purchase or a withdrawal or transfer of funds from a bank account).
There can be communication about products and services. These days almost every person who owns a business has a website. It’s almost mandatory in today’s business world.
A website is a good tool to self-promote (build a brand) and to advertise. People expect to see lots of buying and selling online as well as promotion or advertising when they surf the web. The down side of that is that it is almost impossible to have any interaction to form relationships with your customers.
Content in a blog is or should be updated very frequently and it is less formal. A blog is interactive between the author of the blog and those who make comments about the content.
The content of a blog is intended to be informative and educational. Interaction is usually about industry or consumer issues. Although there is a lot of blogging going on, not everyone and their brother has one.
A blog is always providing continuous, useful and interesting content to potential and existing customers. In a blog, the author can interact with the readers and have discussions that are ever flowing to build a relationship.
Because the blogger is regularly posting new content, people in the Cyber world will begin to see you as an expert of your selected niche and will result in the readers coming back over and over again.
For a blog to be successful and effective, the blogger needs to publish new posts at least once or twice a week. Publishing new content is very important for the life of a blog because the content is really what attracts people in the first place.
New content will help to keep the readers. A blog should provide information that is interesting, informative, and of value. It is not the purpose of a blog to advertise or promote sales of products or services.
Websites and blogs have very different purposes and create different short-term results. But, they are both necessary to help build your online presence and to strengthen your business reputation.
Separate or Together
When I surf the web, I frequently find blogs that are on their own site and others blogs that have been made a part of a website. When I first started out I automatically included my blogs with my website and never even considered putting it to itself. Since that question has come up on more than one occasion I started thinking about it a little more.
Is it better to put your blog on your website? Weighing the pros and cons I have decided that it is really a personal choice. My personal choice is to keep my blogs on my website. You ask why?
Look at the benefits of keeping the blog with the website.
- Search Engine Optimization (SEO) – The back links to your blog posts will add to a website’s general SEO power. The reason for that is that back links point to your main domain. Therefore it helps the entire website pages rank higher in the search results.
- Visitors who find their way to your blog will already be on your website making it easier for the visitor to consider taking the action you desire such as providing email address, making a purchase, signing up for your newsletter. In other words, they will make the conversion action.
- Google is crazy in love with content rich websites! Having more content pages will aid the entire website to rank better.
- It is more cost effective to build and maintain one website as opposed to two as well as having to only endorse only one brand.
- Keeping your blog on your website will position you as a knowledgeable individual who is more than just their products or services.
Lee Price, a writer for REPCAP, wrote an excellent article explaining the reasons why your blog shouldn’t be a separate website
All these benefits listed are great reasons for keeping the blog as part of your website, but let’s see what the benefits are for separating the blogs from the website before we make a definitive decision.
Look at the benefits of keeping the blog separate from the website.
- Maybe the attitude of the blog is not favorable to the model of your website.
- Maybe you want your blog to have its own brand.
- Maybe you will consider selling the blog, but keep the website or vice versa.
Now review the pros for each of these benefits. It is very notable that the pros on keeping the blog with the website definitely outweigh keeping the blog separate. But, we aren’t just talking about the number of reasons.
Our goal will always be to add strength to our website’s SEO power. We can do that by keeping the blog as part of the website.
There used to be a time when people could create as many websites as they wanted. Then they would point the links from those other sites to their most important site thereby improving the SEO power and Google’s page rankings. Google got wise to the tricks people played to build links in a dishonest way and put a stop to that.
Google knows how to tell when the links are not “real” because fake ones have different traits than when normal links take place from proper third party sites. Google also doesn’t like it when there are a lot of links coming from the same website.
If the blog is part of the website, the back links from those blogs will automatically help to increase the SEO power of your website.
You could place your efforts on building back links to a blog website then use a middle man (requiring more effort) to pass more worth to your main website. Having the blog on your website eliminates that middle step, less effort on your part.
I said earlier that it’s a personal choice, but is it really. It seems to me you gain so much more keeping the blog on your website. Your main website should be your most important center of attention.
The focus of your SEO building efforts should be on your main website. After all isn’t your definitive goal to get visits to locate your main website where you offer your products and/or services? Your goal is not for people to only find your blog site.
There may be some specific cases when you may have to separate your blog from your main website, such as when the attitude of your blog may be in conflict with the tone of your main website.
However, the advantages of keeping the blog with your main website are much more significant and beneficial to the improvement to your SEO and Google page rankings and toward spot lighting your brand as a leader.
So, where will you put your blog? Let me know.
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